We designed the 2015 AkzoNobel calendar to be warm and surprising through its focus on copper orange. But before promoting the colour of the year, we wanted to understand what earned it this title.
Copper orange is characterized by immeasurable depth as well as subtle liveliness; thus making it the embodying colour of the Autumn season. This inspired us to plant tree seeds of varying warm tones, in order to diffuse the orange radiance of copper across nature. We carefully constructed the foliage of these trees in a way that showcases their three-dimensionality, and that appeals to architects; AkzoNobel’s main target group. The warmth of copper orange perfectly complements the metallic silver trunks, branches and shadows of the trees. It’s the perfect balance for the perfect year to come.