akzonobel
calendar
2015-2016

So, how can something be both familiar and new at the same time?

We designed the 2016 AkzoNobel calendar with the mindset of answering the above question. Our idea was simple; we illustrated the passing of time, alongside the familiar feel of light, sliding through the window and then spreading its golden glow on the wall. But this sequence would have never been really actualised in printed matter if it wasn’t for the variable data technology of digital printing. The calendar for AkzoNobel is printed in a variety of covers visualising our concept for the project.

Familiar, yet new.

akzonobel
calendar
2014-2015

We designed the 2015 AkzoNobel calendar to be warm and surprising through its focus on copper orange. But before promoting the colour of the year, we wanted to understand what earned it this title.

Copper orange is characterized by immeasurable depth as well as subtle liveliness; thus making it the embodying colour of the Autumn season. This inspired us to plant tree seeds of varying warm tones, in order to diffuse the orange radiance of copper across nature. We carefully constructed the foliage of these trees in a way that showcases their three-dimensionality, and that appeals to architects; AkzoNobel’s main target group. The warmth of copper orange perfectly complements the metallic silver trunks, branches and shadows of the trees. It’s the perfect balance for the perfect year to come.