BN Grotesque is our internal typeface which we designed for the agency. It is based on the idea that we want a typographic system that directly, clearly and truthfully delivers the message.
Our design approach is based on balancing Neo-Grotesque typeface heritage, humanistic sans-serif features and several design choices that we’ve made both for Latin and Greek character sets. Our goal was to create an optimal harmonious outcome at any text size through a precise geometric design implementation, new approaches like the wide -t and -r, a special numbering system, a stable set of capital letters, and many other choices that finally define our typographic project.
BN Grotesque is a result of research, hard and systematic work, many tests, specific typographic decisions, and it is the reference point for the agency’s identity. Τhe typeface designed in bold and regular weights.