Messinian icon is a new hotel near the center of Kalamata. The design of visual identity was a combination of elements related to the geographical location of the hotel as well as the general characteristics of the area.
The morphology of the soil, and the transition from the mountainous relief to the sea is the basic idea of the hotel logo. The color gamut from the surrounding area and the landscape of the area as well as the concept of spacious space that the unit provides were some additional elements that contributed to the synthesis of the visual language for the new hotel.
Concluding the presentation, as part of our identity design, we have proposed a range of different local oil-based products as a welcome package.