MyBreeze is a new fashion + accessories brand for AegeanArt company. We designed the logo for them. In the initial briefing, we were asked to design a logo that represents a big collection of upcoming products mainly targeted on the greek islands boutique markets.
Therefore we thought of the word “breeze” to be the main concept, a familiar characteristic of the greek islands. The summer breeze also gives this pleasuring feeling to the skin, a feeling we wanted to express it throughout the name and logo of the new brand.
So we came up with a logo solution that combines the letter “B” and the dandelion seed which travels with a slight breeze of air. And this delicate feeling gives exactly what we wanted for the new brand.