ocean technics
corporate identity
2016

Ocean Technics a new company specialized in the supplying  marine technology and machinery.

For the new entity we wanted a logo capable of communicating expertise along with dedication to quality.

After several in-house discussions along with a number of visual explorations, we came up with a solution inspired by maritime instruments such as radars, gauges and switch buttons. Outcome of this idea was this circular shape which is common among all the instruments aforementioned. This visual construction was enhanced by the incorporation of a gradient which further established its connection to the radar; the starting point of this exploration.

Furthermore, we created identifiable icons that correspond to company’s product categories. Once all these elements were finalized, we were able to design a complete corporate identity that remained consistent to the initial idea.