logo rebranding

PAL logo followed the company for more than thirty years, indicating all its products, actions and activities. In 2018, we were asked to redesign the logo to the logic of general brand renewal. The final proposal is a purely typographical solution. Οur points of interest briefly were the alignment with the new corporate font chosen, legibility enhancement, brand consistency and a most consumer-friendly approach that comes along with the marketing approach for the years to come.