Phocus is a company that is specialized in strategic marketing and communication solutions for pharma and health companies. Phocus wanted us to come up with a visual identity and design it from scratch. Our goal was to present a more professional and contemporary image towards their clients. We started off with the name of the brand, which is a play on the two words, pharma and focus. We felt that our concept and idea behind the logo expressed a simple and strong visual language. The two brackets in the logo provide and mark the area that the company focuses on, and also highlight the meaning of the name along with the dedication needed in this division. Besides the logo we also designed the naming that would complement the typographic solution.