product identity & packaging

Poopytrap is an innovative product for pet care, whose ergonomic design makes collecting and discarding pet waste much easier.

Design-wise, our target was to promote the pioneering nature of the product as well as portraying (illustrating/ depicting) the whole process of waste collecting as a less unpleasant procedure. We achieved that by not hiding (camouflaging) the process but rather by promoting it in a more illustrative and humorous way. This concept is followed not only through the logo but through the packaging design as well.