As Poseidon MED 2 continues its communication campaign for the adaptation of LNG in the maritime sector, we were asked to design a 12-page brochure to further elaborate on the project and expose it to the public.
The initial stage was critical. The cooperation with the client was essential in order to simplify, present with clarity and convert complex data to simple icons and infographics.
Design-wise our target was to achieve cohesion and consistency with the rest of the corporate identity. The new visual data was incorporated in such a way that could immediately become part of the initiative’s visual language.
In the last stage, we took care of the printing production, where we used Pantone colours to achieve colour vibrancy and a better feel of clarity.