poseidon med II
logo, slogan, campaign identity
2016

Poseidon MED II is the next phase of Poseidon MED LNG Bunkering Project that serves the purpose of the transition from oil to natural gas ships. The main leader of the project is DEPA, who also presented this initiative along with the new logo in the European Parliament in February 2016.

Our objective for the new identity was to highlight further the transition towards a greener future.

The revamp process included many core areas of refinement. An update in the typeface, and a new vivid colour range instead of one colour emphasise a friendlier approach and a more contemporary feeling, to match the ambitions of the project. Along with the new logotype, we’ve also created a new slogan for the Poseidon MED II campaign. “Sailing on the LNG era”.

Poseidon MED
logo, slogan, campaign identity
2015

Poseidon MED is an international project that aims to highlight the transition from oil to liquified natural gas for Mediterranean ships. For the new visual identity our aim was to design a logo that signals this transition, to welcome the new LNG era.

Starting with the logo we chose as a basic element the drop, a symbol for oil and natural gas. Among those two we placed the vertical line that becomes the defining moment of this transition from one fuel to another. This defining moment of time becomes our design solution as it forms the english letter P (from Poseidon Med) constructing therefore the logo of the new identity.

Along with the logo, we wanted the basic options, such as vivid colors and clear typography to mark the change to cleaner energy, which is the main goal of the campaign. Our target for the new identity as total is to offer a contemporary approach, and a certain feel of novelty and optimism. After all, as an initiative it is rather innovative and rebellious to want to upgrade every mediterranean ship to LNG based feeling, thus imagining a better world.

identity

we are an awarded design agency with a conceptual approach. we offer holistic design services ranging from packaging to brand identity and communication material throughout various media. we create visual systems that are meaningful and simple and therefore powerful. we don’t take communication for granted. we like to think of it as an open field in which renewal, as a solution, can deliver the message both interestingly and effectively. we are brand.new

the team

kostas mentzos

lead designer / creative director

A graduate of the Athens School of Fine Arts, Kostas created brand.new as a development space for new ideas and applications of design and communication. His widespread insight ranges from design and typography to packaging design, photography and new media. He coordinates and participates in every project after in-depth communication and consultation with the client.

cristina seijas fernández

graphic / packaging designer

Cristina joined brand.new team when her curiosity and love for branding and packaging fused with brand.new’s character to design innovative things that stand out. Her skills cover any aspect of packaging design, from concept to development.

george roussos

copywriter / typeface designer

George co-exists in both visual and verbal worlds. He occupies the copywriting slot in our well balanced and complete system. George considers a content-driven research approach an essential part of every project. Whenever he doesn’t write words you will see him designing letters.

dimitris marlagoutsos

programmer / web developer

Dimitris studied linguistics but chose to professionally get involved with the computer language, a field which he really excels. He is up to date with all the latest technologies and also fully understands the importance of the brand.new values in web design, Dimitris can perform all sorts of tasks associated with web developing and program coding. Awarded in 2008 and 2014 EBGE.

contact info

28 Didotou str., Athens, Greece
210 3214123/–128
info@brandnew.com.gr