Poseidon MED is an international project that aims to highlight the transition from oil to liquified natural gas for Mediterranean ships. For the new visual identity our aim was to design a logo that signals this transition, to welcome the new LNG era.
Starting with the logo we chose as a basic element the drop, a symbol for oil and natural gas. Among those two we placed the vertical line that becomes the defining moment of this transition from one fuel to another. This defining moment of time becomes our design solution as it forms the english letter P (from Poseidon Med) constructing therefore the logo of the new identity.
Along with the logo, we wanted the basic options, such as vivid colors and clear typography to mark the change to cleaner energy, which is the main goal of the campaign. Our target for the new identity as total is to offer a contemporary approach, and a certain feel of novelty and optimism. After all, as an initiative it is rather innovative and rebellious to want to upgrade every mediterranean ship to LNG based feeling, thus imagining a better world.