packaging identity

Probiocell is a new cosmeceutical brand that specialises in the development of advanced probiotic products. For the project, we designed the corporate and packaging identity along with creating verbal elements such as the product titles, in order to achieve maximum coherence between the verbal and the visual worlds. Visually the main concept was to adopt distinctive targets for each product that emphasize the targeted action that probiotics offer to the product user. Furthermore, we wanted a minimal and well-thought distribution of information throughout the packaging space, helping the consumer to perceive the features of the product while implementing a 360° aesthetics, a position we uphold in our packaging design in general.