pyrojot
brand naming, logo, packaging identity
2015-2016

We developed the brand starting from scratch with the making of the name. Pyrojot alternatively can be explained as “a small trace of fire”. The logo features a geometric, humanistic and bold typeface with the first o being replaced by a product depiction. The packaging itself stands out on the shelves where plenty of other fire-starting products sit, thanks to its professional and well thought of aesthetics. We also created a colour variation for different products to come.

website developement

2016

In addition, we designed and developed the pyrojot website. The site is designed to be easily upgraded by the customer and is fully responsive for various devices. The aesthetic purpose was to match the rest of the identity we developed and at the same time to give the content in a meaningful way to the potential customer.