pyrojot
brand naming, logo, packaging identity
2015-2016

We developed the brand starting from scratch with the making of the name. Pyrojot alternatively can be explained as “a small trace of fire”. The logo features a geometric, humanistic and bold typeface with the first o being replaced by a product depiction. The packaging itself stands out on the shelves where plenty of other fire-starting products sit, thanks to its professional and well thought of aesthetics. We also created a colour variation for different products to come.