brand naming, logo, packaging identity

We developed the brand starting from scratch with the making of the name. Pyrojot alternatively can be explained as “a small trace of fire”. The logo features a geometric, humanistic and bold typeface with the first o being replaced by a product depiction. The packaging itself stands out on the shelves where plenty of other fire-starting products sit, thanks to its professional and well thought of aesthetics. We also created a colour variation for different products to come.