We’ve been asked to design a visual identity for a center of healthy ageing, where people with post-traumatic, neurological issues or problems from Alzheimer disease and dementia can find help.
For this challenging project, we came up with various ways of expressing the objective of the center in a contemporary and compact way. We focused on the concept of time as a parameter through which you can observe the outcome of a treatment. The logo and the visual identity was chosen amongst the rest due to their simplicity and immediate tone that forms through the use of typographic elements.
The succession of the distorted letters symbolises the transition from disorder to normality. Furthermore, the selected colours add up an earthy and warm tone to the humanitarian objective of the center.