Sugarworld – Aliprantis is a major supplier of cake decoration and confectionery arts products. We were asked among others to re design their logo and corporate identity.
The initial presentation included many ideas but we came up to the tailor-made typographic solution that illustrates the activity and upgrades the whole corporate identity in a direct way.
The chosen proposal edited to fit best in all future web and print implementations. Colour identity upgraded as well to enhance visual impact with the company’s target audience.