AigeanArt is a tourist sector facility that produces large amounts of items and accessories for mostly greek islands. We were asked to think of a new brand that would emerge in these islands and would mainly consist of t-shirts and clothes. The brief was about a trendy, fresh and original brand that contained a main character/protagonist: the Donkey.
Our proposal was the name “trojan donkey”. We wanted to provide a bit of a twist in a really known part of our history and culture along with fresh and contemporary aesthetics.