Truezero is an exclusively electric car rental company based in Santorini island. The visual identity we created for the new entity is a result of merge iconic and verbal elements aiming to enhance the environmental responsibility, while simultaneously constructing a memorable and vibrant identity system. Following that notion, we created a set of quotes presenting facts that favor the use of electric cars. This fused branding/direct messaging, along with bold typographic decisions and oversaturated color-coding, was also preserved in the stationary design. Finally, we designed the templates for the application and the website, which will be developed by the digital agency.