VCI is a new cloud-based VoIP services provider. We designed the visual identity for them. A new company with such innovative services needed a bold and contemporary visual language in order to enhance their image and communicate their most important values.
When VCI came to us they not only wanted a design for their new corporate identity, but they were also searching for a way to communicate these values to the public through a unique approach. After the discussions made with VCI, and after the extended research we did in our office, we ended up with three main values that reflect accurately the VCI experience and service. We managed to communicate, visually and verbally, these values in a variety of implementations.
With the logo we wanted to visualise these three main values with just one shape; this shape is the powerful and stable triangle that is ready to thrive in any situation.