WorldBridge is a payment institution and a Western Union representative in Greece. In 2014 we created the name and designed the paylink network logo that marked the stores that used WU’s services.
In 2018, we were asked to design our entire corporate identity that includes the WorldBridge central brand logo and applications as well as three main services it provides. Thus we designed four new logos to meet the B2C needs of the group and to compose the necessary unified visual language for the needs of B2C communication. In this difficult project, bold but also very thoughtful design decisions were taken so that the identity is contemporary and at the same time a continuation of the previous visual language.